Alex Sawyer

VP of Marketing EMEA responsible for: Devising and executing the marketing strategy and product marketing plans across EMEA to support the General Broking Division targeting Corporate, Institutional, HNW private and professional Futures, Options, CFD and Financial Spread traders.

Developed strategic positioning of TradIndex, the retail and market facing spread-betting, CFD and FX division of Tradition, one of the world’s leading interdealer brokers. Developed and launched the new company brand identity, communications and marketing programmes to support the rebranding of TradIndex into ETX Capital in 2007. Devised and implemented company-wide marketing strategies and campaigns including overseeing all media buying, and managing PR, creative and branding agencies

Senior account manager with responsibility for devising and implementing online marketing campaigns and advertising solutions for online stockbrokers, spread betting, CFD and Forex providers across the Hemscott website. Provided a range of revenue driven online marketing and Investor Relations solutions to Institutional clients within the financial sector Managing the design, build, and implementation of bespoke online/offline marketing collaterals including brochures and email newsletters

Account manager with responsibility for: Managing key revenue generating accounts for Lloyds of London specialising in the Global freight market, providing bespoke marketing and advertising campaigns for institutional global maritime and freight distributers. Project management including: campaign development, electronic media, branding, PR and corporate communication based projects across the Lloyds of London publications including The Lloyds Press