Alexa von Hase

• Responsible for developing the strategic roadmap and driving business by leading all local brand marketing activities of the Zalando brand in Germany • Identify key challenges, requirements and specific growth opportunities • Lead and manage the local brand management team • Budget responsibility

• Strategic development of cross channel brand engagement concepts • Lead the creative development of seasonal ATL / BTL communication concepts • Manage cross functional teams to achieve a consistent, aligned and successful campaign implementation • Coordinate global / lead agencies across all channels and projects • Budget responsibility

 Identify commercial opportunities - brief, develop and ensure implementation of cross channel (digital, social and retail) consumer activations  Define in-store communications strategy and brand calendar in collaboration with merchandising team  Development of sell in / sell out trade marketing concepts  Supervise local consumer event executions

 Introducingandestablishingexperientialmarketingasakeytoolinthe marketing mix within the adidas brand  Developmentandexecutionofholisticexperientialmarketingconcepts

Project Management, Venue Management, Entertainment, Hospitality and sponsoring