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Alexander Falser

Angestellt, Head of Consumer Intelligence, Tchibo GmbH
Hamburg, Germany

Fähigkeiten und Kenntnisse

Extensive experience in Consumer- Shopper and Busi
Market research with a strong consulting mindset
Global consumer insights experience
Track record in developing and managing Consumer-
Extensive experience with broad range of Consumer-
Strong communication and presentation skills
Large network with FMCG companies as well as agenc
Strategie
Agile Methods
Agile transformation
Turning insights into strategy
Management consultancy
Marketing
Digitalization
Marketing training

Werdegang

Berufserfahrung von Alexander Falser

  • Current 11 years and 2 months, since Apr 2015

    Head of Consumer Intelligence

    Tchibo GmbH

    Heading the Consumer Intelligence function at Tchibo GmbH, located in HQ Hamburg/Germany. Team of 10 people. Reporting to CMO. Responsible for Consumer-, Shopper- und Marketplace Insights, covering our local and international coffee business as well as non-food business.

  • 2 years and 6 months, Nov 2012 - Apr 2015

    Director Consumer & Business Insights

    Mc Donald's Germany

    Heading the Consumer & Business Insights function at Mc Donald's Germany. Team of 15 people. Responsible for all areas of Consumer & Business Insights: reporting, sales planning, communication, pricing, innovation, brand, operations, competition and trends. Servicing all business units, e.g. Marketing, Operations, Product Development. Bridging the function between McDonald's Germany with McDonald's Europe and McDonald's US headquarters.

  • 5 years and 2 months, Oct 2007 - Nov 2012

    Head of Market Intelligence

    Nestle Deutschland GmbH

    Head of the Market Intelligence function at Nestle Germany. Team of 16 people. Responsible for Consumer-, Shopper- und Market Insights, covering most Nestlé business areas and brands. Relationship to Nestle HQ Market Intelligence function.

  • 3 years and 11 months, Nov 2003 - Sep 2007

    Manager Marketing Research

    Philip Morris International Management SA - Lausanne Schweiz

    Research coordinator for Western Europe. After that in charge of global research projects. Focus: Marlboro.

  • 4 years and 5 months, Jul 1999 - Nov 2003

    Marketing Research Manager

    Philip Morris Germany

    Responsible for tracking tools, Marlboro research (qual./quant.) and projects within the Austrian portfolio.

  • 3 years and 1 month, Jun 1996 - Jun 1999

    Market Research Manager

    IJF GmbH - Roland Berger Market Research

    Qual/quant. projects for various clients and businesses. Focus: young target groups.

Ausbildung von Alexander Falser

  • Economics

    Ludwig-Maximilians-Universitaet Muenchen

Sprachen

  • German

  • English

  • French

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