
Alexander Falser
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Alexander Falser
Heading the Consumer Intelligence function at Tchibo GmbH, located in HQ Hamburg/Germany. Team of 10 people. Reporting to CMO. Responsible for Consumer-, Shopper- und Marketplace Insights, covering our local and international coffee business as well as non-food business.
- 2 Jahre und 6 Monate, Nov. 2012 - Apr. 2015
Director Consumer & Business Insights
Mc Donald's Germany
Heading the Consumer & Business Insights function at Mc Donald's Germany. Team of 15 people. Responsible for all areas of Consumer & Business Insights: reporting, sales planning, communication, pricing, innovation, brand, operations, competition and trends. Servicing all business units, e.g. Marketing, Operations, Product Development. Bridging the function between McDonald's Germany with McDonald's Europe and McDonald's US headquarters.
- 5 Jahre und 2 Monate, Okt. 2007 - Nov. 2012
Head of Market Intelligence
Nestle Deutschland GmbH
Head of the Market Intelligence function at Nestle Germany. Team of 16 people. Responsible for Consumer-, Shopper- und Market Insights, covering most Nestlé business areas and brands. Relationship to Nestle HQ Market Intelligence function.
- 3 Jahre und 11 Monate, Nov. 2003 - Sep. 2007
Manager Marketing Research
Philip Morris International Management SA - Lausanne Schweiz
Research coordinator for Western Europe. After that in charge of global research projects. Focus: Marlboro.
- 4 Jahre und 5 Monate, Juli 1999 - Nov. 2003
Marketing Research Manager
Philip Morris Germany
Responsible for tracking tools, Marlboro research (qual./quant.) and projects within the Austrian portfolio.
- 3 Jahre und 1 Monat, Juni 1996 - Juni 1999
Market Research Manager
IJF GmbH - Roland Berger Market Research
Qual/quant. projects for various clients and businesses. Focus: young target groups.
Ausbildung von Alexander Falser
Economics
Ludwig-Maximilians-Universitaet Muenchen
Sprachen
Deutsch
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Englisch
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Französisch
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