Alexander Ley

• Working closely with Commercial Sales & Operations on promotions, marketing activities, and other key initiatives to drive revenue. • Implementing and managing the SEED unit program to expand our business. • Working with the Product Marketing team to deploy the execution of new product launches and Sales Training. • Managing the voice of customer (VoC) in the field and relationships with key customers. • Calculating ROI for commercial activities into visualizations that dive our data-driven decisions.

An international secondment focusing on: • Driving the Growth of our HPLC product line within CMD • Transfer of technical expertise • Business development planning and optimization.

(U)HPLC application development: focus in the separation of biomolecules, the use of FLD detection and on setting up KPIs Business Development: I focus on automation tools as well as data analysis & visualization (dashboards)

Innovation Start-up creation Entrepreneurship Finance Marketing Operations