Alexander Schäfer

Devising and implementing the e-commerce strategy as leading Online Channel Manager for the German and Swiss markets. Responsible for all aspects of the digital business, including the conception and development of the commercial animation plan and the determination of the annual budget. Generating strong growth through the application of e-commerce best practices and optimal utilization of all marketing instruments such as conversion rate optimization, search engine marketing and CRM.

Leading Project Manager of multiple IT projects in an agile development environment, transforming business vision and product needs into technology solutions. Providing result-oriented product management to deliver value to customers and continuously enhancing the e-commerce performance of the Sixt websites. Responsible for the company's entire limousine service and luxury car online sector from defining the product scope to leading the implementation process.

Seminare: Grundlagen juristischer Rhetorik, Argumentieren und Überzeugen, Verhandlungsmanagement

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