Alexandra Calado

Monitoring the collection’s process and assisting throughout the entire process, execution of all processes for creating collections (briefing of the new collection from the initial presentation phase, to the presentation to the markets). Analyze the performance of past collections. Support the data updating of the different software.

Elaboration, implementation and monitoring of the marketing and communication plans. Management and monitoring of the sales team. Analysis of sales by products, colours and performance of sales team /area. Organization, management of the collections and monitoring of the fashion designer. Support in website updating.

Introduction to the world of luxury and fashion; fashion and luxury product; the consumer; fashion and luxury marketing; communications and PR; the press and its role in brand positioning; organization of fashion events.

Marketing international management of fashion business, creation and management of branding, visual merchandising, fashion and media specialist, technical styling, fashion photography features in media, fashion events...

Planning and strategic direction, business law, systems analysis and decision support, brand management, communication and management products and services.

Were acquired through graduate skills in the management and marketing with regard to product management, communication, pricing, distribution and also in organizational management.