Alexandra Jeschke

- preparation, implementation and reporting of digital campaigns within the DACH region - cooperation with local agencies, ambassadors and key accounts - data collection strategies and management

- strategic purchasing and inventory management - optimization of sales concepts - in-store merchandising according to key suppliers’ guidelines - participation at trade fairs

- organization and participation of trade fairs (ISPO, Outdoor) - coordination of and communication to sales agents and distributors, as well as key customers - preparation of pre-order process

- support in product development; close cooperation with design und development department - execution of go-to-market strategies - consumer and market research - elaboration and analyzation of product tests - sample ordering and maintenance

- planning of weekly in-store merchandising concepts according to seasonal collections - successful participation in trainings for product knowledge and sales strategy improvement - cash system management

Minor: Marketing