Alexandra Karg

Event Management for Brand and Sales events as well as B2B events and strategic retailer engagement plans. Responsible for Sports Marketing and Sponsoring activities; BMW Golfsport management and activation; Motorsport management incl. Sponsorship contracts, Social Media and activation as well as amplification of BMW Motorsport Strategy. Strategic Partnership Planning, Luxury Class Partnerships Strategy; Brand ambassadors and influencer strategy.

BMW Group Motorshows (BMW/MINI/Rolls-Royce) – Team lead BMW Group Motorshows in Americas, Asia, Africa, IAA 2015 Responsible for the strategic planning and implementation of A-, B- and C-Shows for BMW, MINI and Rolls-Royce: Planning, Conception, Organisation and Implementation of Motorshows for strategic A-Shows and on behalf of the markets for shows with national focus. Consulting of local Shows (Styleguides, CI, vehicle planning etc.).

Conception and implementation of the Brand and Customer Institute (BMW, MINI Rolls-Royce). Roll-Out and supervision of Mobile Brand and Customer Institutes. Project lead ‘Brand behaviour‘. Brand Governance (naming, badging, enhancement MINI Brand Identity etc.). Sponsoring und Cooperations CI. Development of Corporate Identity and Design for Joint Ventures

Accessories communication, sales literature (online/print) and artwork, BMW Performance Parts sales literature, Communication planning, naming accessories.

Conception and steering of BMW Sports merchandising collections (Motorsports, Yachting, Golfsport). Conception and realisation of communication media (sales literature), Planning and implementation of launch events. Integration of brand cooperations (PUMA, Vogue etc.).

Strategic planning and accomplishment of on-campus recruitment, (career-) fairs (CeBIT) and events. Supervising external service provider, advertising/media planning, creation of marketing material. University Relationship Management. CoC eRecruiting: Selection and negotiations with Online Job Boards; development of new eRecruitment Methods; Member of several Discussion Boards for eRecruitment. Recruitment for the BMW Group IT-departments (Group IT, BMW CarIT); International recruiting program.

Personalwesen, Ökonomische Psychologie, Marketing