Alexandra Maximova

Leading strategic partnerships at BaseKit for Europe, CIS, Asia, Latin America and USA. Responsible for complex partnership negotiations with C-level executives. Working closely with marketing, product and delivery to make sure we provide the best possible partner experience. Part of the leadership team, helping define business strategy. Representing BaseKit at international industry events.

Part of the BaseKit strategic partnerships team in CIS countries, Europe and North America. Helped establish best practice sales and partner on-boarding process. Closed the largest upfront payment deal in the history of the company 5 months into the role. Worked closely with product, project and account management to ensure long-term partner success.

Managing the launch of a new business model, including planning and implementation of all the crucial parts of the new business: - systems and technical processes design - design of support flows and training of the support team - new website content and design - marketing activities - customer acquisition - networking and business development

Research & Identification of market segments that facilitate business expansion in Russian-speaking market. Networking with companies in Russia, Ukraine and Belarus to establish mutually beneficial partnerships. Conceptualizing and executing promotions to increase business in Russian-speaking market. Drafting compelling proposals and quotations in response to incoming inquiries. Experience in cold calling to initiate contact with potential Resellers.

Strategic Management, International Business Strategy, Managing Digital Business, Negotiations in tough environments (Inter-organisational negotiation), Business Intelligence, Global Operations, Corporate Finance, Financial Markets, International Marketing Strategies