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Alexandra Schaar

Owner, Senior Consultant, Expertise auf Zeit

Hamburg, Germany

Skills

Brand Management
Kommunikation
Leadership
strategisches Marketing
operatives Marketing
Markenführung
Branding
Markenstrategie
internationale Kommunikationsentwicklung
ATL
Werbung
BTL Aktivitäten
internationales Marken Management
FMCG Erfahrung
Systemgastronomie
Retail Marketing
Konsumgüter
Non Food
Lebensmittel
Media Buying
Mediaplanung
Omnichannel
Consumer Insights
Innovationsmanagement
Führungsverantwortung
Teamleitung
Zielstrebigkeit
Hands-on-Mentalität
Umsetzung
Change Management
Marktforschung
PR
Social Media
P&L Verantwortung
Gewinn- und Verlustrechnung
Budget-Planung
Vermarktung
Projekte
Change-Management
Turnaround
Agenturführung
Pitch
Beratung
Local Store Marketing
Projekt Management
Interim Management
Management
Interimsmanagement
Changemanagement
Projektmanagement
Positonierung
Markenpositionierung
Markenberatung
Business Development

Timeline

Professional experience for Alexandra Schaar

  • Current , since Jul 2020

    Senior Consultant

    Expertise auf Zeit

  • 4 years and 8 months, Nov 2015 - Jun 2020

    Marketing Director

    Lorenz Snack-World

  • 4 years and 2 months, Sep 2011 - Oct 2015

    Head of Brand Management & Media

    Tchibo GmbH

  • 4 months, May 2011 - Aug 2011

    Marketing Manager AFH Coffee KFE

    Kraft Foods Europe GmbH

  • 1 year and 1 month, Apr 2010 - Apr 2011

    Interim Manager und Marketing Berater

    Expertise auf Zeit

    Projekte: LSG Sky Chefs, Corporate Marketing; LSG Sky Food, Business Development

  • 3 years and 9 months, Apr 2006 - Dec 2009

    Director Marketing

    Starbucks Coffee Deutschland GmbH

  • 2 years and 7 months, Oct 2003 - Apr 2006

    Business Manager

    Procter & Gamble / Gillette Gruppe Deutschland

  • 1 year and 9 months, Feb 2002 - Oct 2003

    Senior Brand Manager

    Pizza Hut (UK) Ltd.

  • 2 years and 11 months, Apr 1999 - Feb 2002

    Brand Manager

    Yum! Restaurants International

  • 9 months, Aug 1998 - Apr 1999

    Praktikantin

    RTL

  • 2 years and 7 months, Aug 1990 - Feb 1993

    Auszubildende

    Bank Companie Nord

Educational background for Alexandra Schaar

  • 1995 - 1996

    MBA

    University of Delaware

    Marketing

  • 1993 - 1998

    BWL

    Universität Bayreuth,

    Marketing, Finanzen

Languages

  • German

    -

  • English

    -

  • French

    -

Wants

Neue Herausforderungen
Projekte
Direktor Marketing
Interim Management
Retail
System Gastronomie
Handel
FMCG
Konsumgüter
Food Service
Food
Beratung/Consulting Projekte
Projektmanagement
alte und neue Kollegen
Informationsaustausch

Interests

Businessaustausch
Laufen
Skifahren
Volleyball
Kino

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