Alexandru Pop

- strategy - planning, budgeting, implementing - project management for business software solution - digital marketing: SEM, SEO, content, campaigns, social media, SMO, e-mailing, dysplay adv., mobile, analytics - marketing automation assets management: BI, ERP, CRM, Sharepoint, Google Analytics, Google Docs, Drive, CMS, DAF CSM - agreements negociation - market research, analysis & reports - PR & communication - trade marketing and campaign management - events management - team management

- marketing & PR strategy - marketing & PR budgeting - project management / SCRUM: www.atp-exodus.com - project management / SCRUM: eCommerce - marketing research - analytics management - ERP management - managed car sales marketing: Mercedes, Opel, Mazda, MAN, used cars - eCommerce www.atp-exodus.ro - communication management - branding - events - digital marketing: website, newsletters, blog, presentations, web SEM, SEO, online campaigns - contracts negociation - people management

- developed marketing strategy - marketing planning & budgeting - PR: handled the relationship with media, business partners, competitors and targeted markets - conducted marketing studies - branding & corporate identity - brand communication - digital marketing: website, newsletters, online media & advertising, SEO - supervised competition - events management - contracts and agreements negociation - web development: www.energobit.com, www.tavrida.ro, www.enexenergy.ro, www.energoeco.com

- managed brochures and catalogues development process - operated google analytics and reported monthly - copywrited, content marketing - hands-on website content management (through CMS interface) - redacted news and communication material - managed give-away campains, aquisition process and branding - responsible for dealer standard procedures implementation - events - design optimization and DTP (Corel Draw, Adobe Photoshop)

- assisted the management of 8 people technical team - people management, assigned jobs on individuals - participated in commercial strategy development - prepared the marketing mix/ promotions - implemented cost-control system

- identified markets and evaluated development possibilities by direct observation in long distance jobs - rebranding - assisted in rebranding project together with the Marketing and PR Department - event management: prepared 3 press conferences and cocktail evenings when celebrated 5 years of existence - made dispatch lists daily after chef dispacher assigned jobs on teams

Marketing Management, Business Management and Administration, Strategic Planning