Alexandru Pop

Basic

Bis 2016, Marketing Manager, EVW Holding

Cluj-Napoca, Romania

Skills

Project management
Program Management
Business Development
CRM software
eCommerce
E-Commerce
Application Development
Online Marketing
Marketing
Strategic Planning
Strategic Marketing
Agile Methods
Scrum
Production Management
Digital Marketing
Strategic
Team Management
Team Leader
Web Development
Microsoft Office
ERP
SharePoint
Google Analytics
Event management
Communication skills
Trade-marketing
CMS
SEM
SEO
Public Relations
Leadership
Change Management

Timeline

Professional experience for Alexandru Pop

  • 4 years and 8 months, Feb 2012 - Sep 2016

    Marketing Manager

    EVW Holding

    - strategy - planning, budgeting, implementing - project management for business software solution - digital marketing: SEM, SEO, content, campaigns, social media, SMO, e-mailing, dysplay adv., mobile, analytics - marketing automation assets management: BI, ERP, CRM, Sharepoint, Google Analytics, Google Docs, Drive, CMS, DAF CSM - agreements negociation - market research, analysis & reports - PR & communication - trade marketing and campaign management - events management - team management

  • 1 year and 2 months, Jan 2011 - Feb 2012

    Marketing Director

    ATP Exodus

    - marketing & PR strategy - marketing & PR budgeting - project management / SCRUM: www.atp-exodus.com - project management / SCRUM: eCommerce - marketing research - analytics management - ERP management - managed car sales marketing: Mercedes, Opel, Mazda, MAN, used cars - eCommerce www.atp-exodus.ro - communication management - branding - events - digital marketing: website, newsletters, blog, presentations, web SEM, SEO, online campaigns - contracts negociation - people management

  • 3 years and 6 months, Mar 2007 - Aug 2010

    Head of Marketing

    Energobit Group SA

    - developed marketing strategy - marketing planning & budgeting - PR: handled the relationship with media, business partners, competitors and targeted markets - conducted marketing studies - branding & corporate identity - brand communication - digital marketing: website, newsletters, online media & advertising, SEO - supervised competition - events management - contracts and agreements negociation - web development: www.energobit.com, www.tavrida.ro, www.enexenergy.ro, www.energoeco.com

  • 2 years and 1 month, Mar 2005 - Mar 2007

    Marketing specialist

    Energobit Group

    - managed brochures and catalogues development process - operated google analytics and reported monthly - copywrited, content marketing - hands-on website content management (through CMS interface) - redacted news and communication material - managed give-away campains, aquisition process and branding - responsible for dealer standard procedures implementation - events - design optimization and DTP (Corel Draw, Adobe Photoshop)

  • 2 years and 6 months, Oct 2002 - Mar 2005

    Assistant Manager

    Alfos SRL

    - assisted the management of 8 people technical team - people management, assigned jobs on individuals - participated in commercial strategy development - prepared the marketing mix/ promotions - implemented cost-control system

  • 5 months, Jun 2002 - Oct 2002

    Public Relations Assistant

    Olympic Moving & Storage

    - identified markets and evaluated development possibilities by direct observation in long distance jobs - rebranding - assisted in rebranding project together with the Marketing and PR Department - event management: prepared 3 press conferences and cocktail evenings when celebrated 5 years of existence - made dispatch lists daily after chef dispacher assigned jobs on teams

Educational background for Alexandru Pop

  • 3 years and 10 months, Sep 2000 - Jun 2004

    Marketing Management

    Babeş-Bolyai University

    Marketing Management, Business Management and Administration, Strategic Planning

Languages

  • English

    Fluent

  • Romanian

    First language

  • Spanish

    Basic

  • Italian

    Basic

  • French

    Basic

Wants

Project management
Program Management
Marketing
Business Development
Software Architecture
Change Management
Conceptual design
Digital Marketing
Application Development
Team Leader

Interests

Project management
Reading
Information technology
Health and Wellness
Nutrition
sports
Web Design

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