Alexia Nielsen

● Manage content and graphics for Drupal-based company website, including oversight of web development and SEO vendors. ● Blogger and editor for company blog, which includes writing and editing 3-5 posts per week. ● Social media strategy and execution, including Twitter, LinkedIn, Facebook and Flickr using Sprout Social, Hootsuite and Bit.ly ● Graphic design for marketing collateral, including 1-sheets, whitepapers, business cards and banner ads. ● Manage PPC campaigns using Google AdWords

● Plan and manage execution of market research studies, including viability, usability and marketability studies. ● Trade show and planning for industry events like PAX and CES . Management of on-site show presence, including interaction with show participants. ● Work with marketing team to create overall marketing strategy and execute with external agencies. ● Prepare reports on marketing activities for highest levels of Panasonic corporate management.

● Managed 5 client accounts simultaneously, including development of marketing and PR strategies for video game product launches, ongoing promotions and supervision of junior account staff. ● Created and administered new advertising services offering, resulting in increased revenue from current client accounts and stronger new client bids. ● Social media outreach, including Twitter, Facebook, Flickr, FriendFeed, and YouTube. ● Copywriting for press releases, marketing materials and websites.

- Performed extensive industry research and analysis for business deals. - Produced, reviewed and approved over 10 licensing contracts per month. - Collaborated with outside corporate counsel on business contracts. litigation, trademark and copyright filings. - Maintained confidential company records including contracts, royalty reports and corporate files. - Oversaw creation of master footage archive at offsite post house. - Edited movie treatment and book manuscripts.

GPA: 4.0/4.0. Master's project involved an 80 person study inside Second Life analyzing the effect of avatar appearance on behavior.

GPA: 3.9/4.0 in major, 3.8/4.0 overall. Coursework includes: Human-Computer Interaction, Media Law, Social Science Research Methods, Film Studies, Calculus, Statistics and MBA courses in Strategic Management of Technology & Innovation and Intellectual Property in Business.