Ali Kherallah

•Develop and oversee MB strategy for online, viral and social media marketing with an emphasis on building and maintaining consumer engagement, loyalty and purchase intent. •Work closely and effectively with partners/GD’s in the region to maximize opportunities via marketing efforts on MB website and other owned digital media. •Collaboration with external and internal digital marketing partners to develop and execute effective social media campaigns and ongoing social media engagement •Drive data mining eff

• Research, recommend, and develop the marketing plan for the site • Write and edit columns, articles, and stories to conform to publication or website style • Manage the work of the team through design, content creation, and updates as necessary • Understand the structure of a database and the how the content should be displayed • Work with partners and clients directly when needed • Understand the competitive environment within the category