Alice Adams

• Responsible for the strategic and day-to-day management of acquisition, production, and publishing activities for English-language markets • Engage key stakeholders to drive and implement growth strategies • Develop product ideas and partnerships • Acquire new projects by identifying subject matter experts and recruiting new authors • Manage book development from proposal to completed book project • Manage marketing and sales activities including email campaigns, promotions, and social media

• Part of conference launch team for SAP Controlling Conference (2012), a conference for SAP management accounting professionals. • Manage conference marketing, content production, attendee and exhibitor sales, and project management. • Conduct research, develop topics, and recruit expert speakers based on direct market feedback. • Responsible for writing marketing copy including session abstracts, website, and social media. • Review and edit all conference presentations.

• Polish and refine SAP ebooks and print books in preparation for publication. • Check manuscripts for clarity, spelling, grammar, and punctuation. • Ensure that manuscripts meet in-house style standards. • Manage marketing projects and social media presence.

•Designed company booth, exhibits, and promotional materials for trade shows and other industry events •Planned, prepared, and implemented external marketing strategies and campaigns •Managed the production and scheduling of marketing materials •Developed and implemented public relations initiatives to promote the organization, events, research and other news through the news media and other outlets •Wrote and managed copy of newsletters, brochures, ads, company website and other marketing copy

•Oversaw the production of two conferences in the United States and Europe– SAP Financials and SAP GRC •Trained two associate conference producers on the conference production from event concept to event execution. •Planned and managed project schedules, tasks, and timelines for development of conference content, presentations and marketing materials •Fostered strong working relationships with internal and external constituents, including SAP executives

MA in International Relations and Communication

BA in German Studies