Alice Voicu

- Gain and supervise dealers in East Europe - Professional and strategic development and expansion of the distribution network in the respective foreign market - Organizing and participating at trade fairs in the respective countries - Work with the sales team, product management and marketing together to systematically develop the foreign markets - Updating, maintenance and further development of the news on the company's website and newsletter sent to dealers and interesting contacts worldwide

-Set marketing objectives, implement and evaluate the marketing activities -Launch Mega Jackpot brand in Romania -Launch the company websites: www.westgateromania.ro and www.megajackpot.ro -Develop Windows gadget: http://www.megajackpot.ro/ro/_download_list.jsp -Information to clients -Competitors analysis -Marketing studies -Develop Mega Jackpot Facebook community -Assign a brand ambassador for Mega Jackpot - Ion "IRON" Oncescu, four times world champion at arm-wrestling

-Identify, lead and execute strategic marketing direction -Create innovative and effective marketing solutions -Offer expertise on the competition and develop contextual positioning strategies to achieve market differentiation -Develop effective positioning/messaging to communicate value of solutions to key audiences on an ongoing basis -Drive go-to-market execution by ensuring sales and marketing readiness for new products or solutions (e.g., sales training, partner training, etc.)

-Submit recommendations to the Sales Manager for increasing the efficiency of Marketing and Commercial activities -Evaluate brands strategies and plans to meet changing markets and competitive conditions across the area (Central Eastern Europe) -Setting objectives and strategies for category and brands, optimizing A&P allocation -Develop a highly efficient Marketing Team -Develop a highly efficient business partnership with the external partners - brand owners and agencies

-Develop and implement brand strategy and plans in line with overall business targets, for overall brand equity management -Develop marketing materials, plans and evaluate media and promotional campaigns -Provide support to the field sales force to monitor trends and improve market intelligence -Develop TVCs locally, adapt TVCs from regional campaigns -Project management – measured by successful delivery in quality on time with expected return on investment

-Managing brands portfolio: Cutty Sark scots whisky, De Kuyper liqueurs, Sierra tequila, Pitu cachaca, Underberg bitter, Gosset & Lanson champagne, Kremlyovskaya vodka -Launch the products on the Romanian domestic market -Prepare and implement the promotional plan according to the business objectives -Mediate the relationship with brand owners -Create and implement the ATL and BTL activities

Management, Business Administration, Marketing