Alina Sergiyenko

www.detailina.de

• Development, deployment & execution of new D2C communication channels for the German market • Continuous optimization of activation concepts and the consumer experiences • Market research & competition observation

• Preparation & operative execution of the brand strategy and associated development & elaboration of relevant touchpoints • Identification and understanding of market trends and associated analysis of market data and consumer behavior (through market research) to derive brand-relevant insights • Support and monitoring of operational implementation of brand projects and project evaluations • Cooperation and management of various agencies within the framework of brand projects

During the programme, I had the opportunity to challenge myself on different projects, working with cross-market and cross-functional teams, under the supervision of my personal coach. I started my first trainee assignment in the Horeca office, which is related to the Trade area. This assignment was characterized by project management as I was the co-responsible for the implementation of a new field force. This was followed by several marketing assignments to get to know the diversity of our portfolio.

My first job at B.A.T. took place in the field force of the northern region where I was responsible for the representation of the brands Lucky Strike and Pall Mall. The great challenge was the change from a beverage to a tobacco trade and the ability to prove my resilience in order to be able to adapt to the agile market. In this experience I was able to improve my organizational skills, assertiveness, my communication skills and dealing with many changes that are essential nowadays.

• Support of existing customers and acquisition of new customers • Professional, strategic sales within the Drinks & More product portfolio • Development of strategies to win focus specialist wholesalers in order to build up a sales pipeline that will ensure sales targets are met • Analysis, preparation and execution of sales negotiations as well as implementation of agreements • Responsibility for sales performance through independently developed and executed sales activities

https://www.s24.com/

Durch die Unterteilung in Unternehmens- und Schulblöcke hatte man einen ständigen Wechsel zwischen Theorie und Praxis und konnte die in der Schule gelernten Themen direkt in die Praxis umsetzen. Durch die Möglichkeit, Wunschbereiche für Einsätze zu äußern, hatte ich spannende Einsätze im Einkauf, Marketing & Vertrieb bis hin zum Personalbereich und konnte zusätzliche Fachbereiche wie z.B. Online Marketing bei einer Tochtergesellschaft kennenlernen.