Alisha Attarwala

Executed a data-driven digital marketing strategy for Experis’ IT Services targeting B2B (business decision makers) in Germany. Along with focusing on B2C (candidates) for professional resourcing campaigns. - Executed lead generation and lead nurturing campaigns. - Optimized the lead score based on closed loop reporting and maintained regular data hygiene. - Tool owner of HubSpot Marketing & Sales Hub comprising of 10,000+ contacts. - Implemented an integration between HubSpot and Microsoft Dynamics

Managed strategic and operative marketing communication activities at B2B and B2C levels -Channel marketing in collaboration with the sales team to sell ngena SD-WAN as a Service solutions in regional and global markets -Developed local and international marketing campaigns with partners to Go-To-Market -Marketing automation using HubSpot for lead nurturing, social media, email marketing and reporting -Built a new corporate website and a web based partner portal

Founded and headed a digital media marketing agency in India called Impressions, providing marketing and digital content creation services including films and design for corporates and individuals across the world. Managed an internal team of 6 (in-house & remote) designers, video editors and content writers. Conceptualized and implemented digital marketing projects and campaigns in multiple languages for social media channels, websites, newsletters and internal/external presentations for our clients.

Film editing faculty for Business and Technology Education Council (BTEC) course. As well as Film Editor for MGIS's pedagogical films.

Managing travel requires creativity to make each experience unique. At Butterflyers, I created customised itineraries, presentations and reservations for inbound and outbound individuals and groups across the world. I attended travel meets, events, presentations and trainings from tourism boards and luxury hotels worldwide and acquired specialist certificates for various destinations across the world.

Assistant Director & Production Manager for two National Television Commercials

Director for two corporate documentaries

Masters degree with Distinction. My Masters Project topic was 'Building connections in parallel narratives through editing' in which I re-edited the feature film : Ship of Theseus directed by Anand Gandhi. My supervisor for this project was David Gamble - British Oscar Nominated film editor.

Specialised in Advanced Marketing Management and Human Resource Management

Specialised in Business Management, Economics and English Language