Alistair Cook

Inhaber, Managing Director, acc Alistair Cook Consulting GmbH
Potsdam, Germany

Fähigkeiten und Kenntnisse

Management experience in all aspects of sales and
expertise in fast-moving consumer goods
extensive field experience in Germany
access to key decision-makers in trade organisatio
network of fellow specialists in all business disc
international experience in UK
USA
East Europe
Asia

Werdegang

Berufserfahrung von Alistair Cook

  • Current 33 years and 5 months, since 1993

    Managing Director

    acc Alistair Cook Consulting GmbH

    Major clients over the past ten years include Black & Decker, Philip Morris, BOMAG, Diageo, Carlsberg. Projects have included interim-management as Marketing Director, Sales Director; running of new product launches, workshops, Executive Coaching

  • 1 year and 6 months, Oct 1991 - Mar 1993

    National Field Sales Manager

    Pepsi-Cola Germany

    Responsible for national field sales organisation Restructuring of sales organisation

  • 3 years and 9 months, Oct 1987 - Jun 1991

    National Key Account Manager

    Philip Morris, Munich

    Full account responsibility for the development of the company's largest customers. Additionally responsible for Trade Marketing

  • 2 years and 9 months, Jan 1985 - Sep 1987

    Division Manager

    Black & Decker Germany

    Responsible for all sales and marketing activities in new products division

  • 1 year and 7 months, Jul 1983 - Jan 1985

    Marketing Manager

    Black & Decker Germany

    Responsible for Marketing Operations for Consumer Goods Division (all aspects of marketing post product development)

  • 1 year and 9 months, Oct 1981 - Jun 1983

    Product Manager

    Guinness Germany

    Product Manager for set-up affiliate of major international brewery group. Acquisition of distribution partners in in Germany brewery network. Development of sales and marketing programmes for Guinness brand in Germany, Austria and Switzerland

  • 9 months, Jan 1981 - Sep 1981

    Salesman

    Skol Brewery Holland

    Field salesman in Holland and Belgium for Guinness- deployed to Benelux importer

  • 2 years and 4 months, Sep 1978 - Dec 1980

    Marketing Trainee International

    Arth. Guinness, London

    Marketing Trainee, developing marketing programmes in European distributor markets

Ausbildung von Alistair Cook

  • 2 years and 10 months, Sep 1975 - Jun 1978

    Modern Languages

    Cambridge University

    Linguistics, Goethe, 20th Century German Literature; French Literature 18th and 20th centuries

Sprachen

  • English

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • French

    C1 (Fließend)

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