Alvaro De la Fuente

Responsible for the ecommerce track and for media/press relations of the 2nd edition of the IE Digital Forum; working with a team of six MBAs.

Veranda is a Los Angeles-based entertainment company engaged in the distribution and licensing of Latin programming and films in the U.S. through broadcast, cable, home video, and broadband VOD. • Managed U.S. sales of Latin film library with 280+ titles for Home Video and digital distribution. Negotiated the digital distribution of 68 films through Amazon VOD and Vudu.com (Walmart), and Canadian TV. • Increased year to year sales of Home Video rights by 216% and sales commissions from 5.7% to 32%.

• Headed acquisition for licensing of over 115 Latin films for digital distribution on a revenue sharing basis• Led company from the concept and product roadmap to the full execution of Butaca.tv, the first broadband video-on-demand portal delivering Latin films online.• • Increased company awareness by speaking about New Media on various panels and workshops throughout Brazil, France, Spain, and the U.S., among others.

Securamed Inc. is a California-based start-up that provides online Personal Health Records (PHR) in various languages. • Conducted analysis of the market potential for www.mybaby.md, a PHR portal designed to help mothers manage their babies’ health information online; created the marketing plan for www.mybaby.md and worked with designers, project managers, and programmers from design stages up to the

•Guided Sony’s transition from an external to an in-house design of the company’s promotional marketing materials; including sales and marketing brochures, POP displays, bundle-product packaging as well as Sony-branded store fixtures for retailers, with production typically exceeding 50K units. • Managed the production of all sales and trade marketing materials for the company’s seven brand extensions and implemented a multi-bidding process with vendors that reduced production costs up to 42% and delivery

Led three undergraduate Industrial Design courses while a college student; each course with approximately 40 students: • Two-dimension Representation Techniques • Fundamentals of Materials and Technologies • Three-dimension Modeling and Prototyping

Operations and Strategy

Marketing and Merchandising