Alwyn Velasquez

• Designer involved in print and online projects • Built photographer network covering Spain, Spanish Caribbean, Central and South America; drafted contractual agreements, fee structure and photoshoot specifications. Network model is the basis of networks deployed on Math (online) and Social Studies (print) projects. Benefit: 80% deferment of travel and shipping costs; all image rights owned by company

Directed prototyping, product definition and development for Spanish language leader Realidades, streamlining prototyping process—reducing development time by 30%

Project lead on print products in varied disciplines including highly successful California Math product

Features, formats and graphic elements designer on several education products

Designer, photo researcher and Spanish-speaking first point of contact with museums, trusts and government agencies securing art and photo reproduction permissions for industry leading Spanish-language Imagina

• Recruited, hired and supervised all design staff; handled project budgeting and estimating • Engineered all project planning, managed production, implemented workflow and reviewed all product development stages

• Managed redesign and repositioning of company website; developed protocols and procedures for scalability and website updates • Company intranet design lead; authored proposal for intranet development and build-out

Prototyped and designed Houghton Mifflin’s World Cultures and Geography

• Co-authored brand positioning statement; overseeing adherence to company branding standards • Defined information architecture and build-out of user interface of first photo-exchange/photo-sharing application for SprintPCS™ Vision. First functional prototypes were delivered for client review and approval within a 14-day timeframe; credited as pivotal in securing 2 million d • Oversaw business development, maintaining, improving and solidifying business relationships with vendors and Fortune 500 clients

• Designed and supervised development of bi-lingual (French / English) scalable website for Quali-Phone, Europe’s leading call-center company servicing clients like Apple, FIAT and IBM • Business development & business management (partnerships, affiliations and business relations) • Lead designer on all print and website projects (ideation, prototyping, production, and testing)

Designer, project manager and in-house resource on book products, marketing and promotion campaigns, and book companion websites