Amanda Holdan

Developed marketing strategies and advised on website creation and optimization for SMBs.

Owned and developed messaging and positioning for Email Security Portfolio, created marketing programs with high visibility and rich ROI, initiated new programs and initiatives, created launch plans, developed collateral and executed strategy, spokesperson for industry events and press and analyst briefings.

Managed hardware and software product lines focused on the commercial LAN market for the Desktop Business Unit. Led product marketing and forecasts for Catalyst Express Series ($60M/year) and the Catalyst Long Reach Ethernet Family ($12M/year). Investigated market trends, collaborated with resellers, end users and account teams to define and develop product specifications for future products. Drove cross-business unit efforts to develop comprehensive Small to Medium sized market product solutions/programs.

Led product marketing in the Broadband market segment for the Cisco 7000 Family ($250M in 2004). Led product marketing for ATM and similar I/O WAN adapters ($100M+ in 2004). Worked with several leading Japanese service providers to accelerate the transition from ATM to Ethernet products ($20M incremental revenue).

Developed Broadband product migration program for the Cisco 100000 Series ($30M+ revenue). Provided sales team support by creating network designs, managing feature requests and roadmaps and responding to Request for Proposal's.

Sold Cisco solutions into Education and Government verticals. Consistently exceeded quota, managed key accounts designed customer solutions and generated new business. Received Directors Award Q4 FY99 for finishing 261% of quota.

Published Thesis: A study of assertiveness experiences of women and men: a phenomenology.

Managed University radio station WASU FM, Boone, NC.