Amaranth Mansanet

Strengthened the online retailer’s brand identity in social media, by creating a visual voice that resonated with our target audience. Managed all content from conception to implementation: created mood boards, oversaw and planned shooting, approved images and videos, generated posts, managed calendars and scheduling. Developed and managed paid social strategy. Quantified our 60% growth in engagement and followers year-to-year through analysis and reporting using analytics for multiple platforms.

Conveyed brand’s messaged and increased exposure in English speaking countries by creating engaging search engine advertising (PPC) campaigns for Google AdWords and Bing accounts. Improved our SEO position through keyword research and leveraged my creative writing skills to develop SEO rich site content for key designers and categories. Pioneered engagement and video ads by presenting a persuasive business case to key stakeholders and following through with creating and planning video content on YouTube.

Marketing, technology management, sustainability research, brand management, launching innovative products