Amarilla Nirmala

Acted as a country representative for sales and marketing division in several Asian and GCC countries such as China, Indonesia, Malaysia, Oman, and South Korea. - Created and executed marketing campaign initiative, both conventional and digital, such as social media’s content creation, collaterals, landing page, and workshops. - Planned annual strategic marketing plan based on local prospective market, such as fashion week participation, product promotion, and marketing scheme.

Led 10 members cross-functional team managing Sales, Marketing, and Promotion divisions. Held responsibility for optimised product mix, market development, pricing, promotional strategies, sales and operational.

Hired to position Sally Hansen #1 nail treatment brand, through corporate communication and strategic marketing in Indonesia market. Additional responsibility included marketing & sales development of several Luxasia fragrance brands (GUCCI, Hugo Boss, Banana Republic, GAP, and Anna Sui). Worked side by side with direct manager and operational division to manager 82 stores all over Indonesia. Undertook the marketing side to increase its visibility, which will lead to sales performance.