Amira Ibrahim

- Responsible for the brand's global TV strategy and results; planning and negotiating direct TV campaigns with broadcasters, managing TV-agencies, analysing and optimising KPIs - Business Development and Campaign Management (offline and online) globally, with focus on DACH and Nordics - Conversion optimisations through A/B testing of creatives, landing pages and price models - KPI and budget responsibility of countries (Nordics) and campaign portfolio

Independet Translator translating from English to Norwegian - Experience with marketing texts (online and offline), product descriptions, webpages, teaching material +++

Project "Global Commercial Master Data": Master Data Management (SAP): - Developed templates for and managed master data collection from all regions, resulting in receiving data in time and quality - Prepared and participated in global workshops with central brand management, resulting in successful clean up of master data - Cooperated closely with IT and different marketing department across the globe

- First Project Management experience - Helped several large retail chains with improved in-store promotion and presentation of merchandise through the development of a store concept template used to perform in-store checks and provide as-is analyses - Designed and conducted market research, in-store customer movement analysis and store concept observations, resulting in improving customer experience and in-store presentation in a franchised Søstrene Grene shop

Intercultural communication - Corporate writing

Major in Marketing