Ana-Isabel Nölke

Responsibility for the development and implementation of part of the enterprise E-Commercial strategy - market analysis, analysis of technical and processual challenges, department coordination, requirement definition, business case calculation, supplier briefings. Assistance in continuous planning and execution of the overall Vodafone E-Commerce strategy. Customer care and consulting at the CEBIT 2012.

Identification of critical market changes and opportunities through market analysis (Nielsen). Conceptual ideas and strategies for new product lines and marketing strategies. Off- and online advertising strategies, briefing of design agencies and customer care. Creation and coordination of in-pack promotions and sales folders.

Implementation, coordination, promotions and customer care for a new sales concept. Accompany and support sales representatives to enable compliance with the new concept. Organization, graphic realization and customer care for the company's 100th anniversary celebration.

Programme Representative for the Marketing Master

Thesis: From Goods Dominant Logic to Service Dominant Logic lmplications of a new Marketing Orientation for a Company's Marketing and Sales Operations (95,6%) Vertiefungen: Marketing of Brands and Services Strategy Consulting Supply Chain Management