Ana Lucía Bonilla

Build and direct credit card product strategies. Assists with the development of marketing plans to drive business growth and meet business targets. Initiates product ideas to drive effective usage of each product/service channel. P&L analysis. Ensure the programs are properly executed in a timely manner with the approved promotion strategies. Plan and drive to execute all stages of Loyalty Program to maximize product sales, brand loyalty and awareness.

Responsible for formulating the brand’s long-term strategy and developing and executing marketing plans. Task to define the brand’s packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. Responsible for the monitors and analyze sales volumes, market share trends and competitive activity. Assists executing promotional initiatives to profitably increase consumption within budgeted parameters. Identify and development of business building ideas.