Ana Paula Soares

Responsible for the Americas regional budget process. Leading of proper communication with the different stakeholders. Business performance presentations. Financial Analysis (e.g.: pricing, working capital, overhead and macroeconomics). Monthly controlling of revenue, profit and cash from all Americas markets. Managing the regional risks report. Management of Regional Office. Improvement of finance control environment. Budget review and monthly accounting reports ensuring that all finance controls.

Responsible for planning and controlling of the results related to L’Oreal premium division. Coordination of the forecast exercise involving the different functions (marketing, supply chain and commercial) in order to construct the forecast of the p&l by brand. Monthly controlling of the revenue, costs of sales, ovh and results ensuring the reports on time. Deep dive analysis on marketing investments to ensure a better allocation of the business resources.

Financial support on marketing business cases related to new brand launches and also brand migration (Carlton to Dunhill). Controlling of the forecasted marketing investments by brand. Analysis of the brand P&L and support the marketing team to control the results (business partner).

Development of the guidelines and contact the main stakeholders (supply chain and factories) in order to ensure the correct assumptions to build the forecast of product cost / cost of sales by SKU. Monthly analysis of the actual costs and quarterly reports to the region. Calculation of the price to exportations. Preparation of competitor’s analysis comparing the product cost of the main brands in the market.

Master of Business Administration (MBA), Business Economics At Universidade Federal Fluminense