Anastasia Knez

- Responsible for the buying and allocation strategy for 180 stores as well as e-commerce and wholesale channels in Russia - Managed 4 employees in the department: 3 allocation managers and 1 buyer - Responsible buying budget of 25+ million euros per year - Continuously developed processes related to buying and allocation - Lead the creation of a pricing automatization tool for promotional activities - Trained and developed the team to drive performance and employee development

- Calculated and placed orders by SKU for all channels: Retail, wholesale, and e-commerce on a weekly basis - Selected assortment of new collections relevant to the market (7 collections a year) - Forecasted weekly orders for a period of 6 months by SKU with accuracy

- Reported directly to the Commercial Manager - Prepared assortment lists for promotional activities on a weekly or bi-weekly basis - Forecasted revenue, gross profit, margin and units sold during promo activity period, ensuring that it meets company’s targets - Responsible for leading the assortment strategy project

- Created assortment plans and allocated goods for 230 stores in the Russian market - Maintained an adequate stock level across all stores - Analyzed sales results and adjusted inventory stock allocation on a regular basis - Coordinated promotional activities and sale periods with the marketing team - Calculated the volume of orders for the next period by SKU together with the head of department - Set pricing levels for all Pandora products for the Russian market - Established tasks for product coordinators

Implemented various reports for buying and distribution needs - Responsible for OTB for 2 million dollars seasonally - Attended market weeks in HQ in Canada and Switzerland to assemble a new collection of products - Analyzed product performance on a range of levels and reacted appropriately to sales trends - Responsible for reaching company gross margin goals making all pricing and promotional decisions - Responsible for allocation and maintaining an adequate level of stock

- Supported Brand manager in generating sales forecasts, planning product assortments - Generated and distributed weekly sales and product performance reports to identify top SKUs - Analyzed competitor offerings, marketing and pricing on seasonal basis - Forecasted and implemented markdowns to ensure higher gross margin - Allocated merchandise for 10 Aldo stores in Russia in accordance with planned budget - Initiated transfers between stores to optimize sales - Organized product trainings for store managers

Successfully developed the cooperation with the biggest e-commerce players on the market: Wildberries, Lamoda and KupiVip - Negotiated on commercial terms and seasonal stock volumes with distribution partners - Provided high-quality service to existing franchisee partners (Elena Miro, Caractere) - Conducted and led the implementation and management of local and regional marketing programs - Together with PR agency managed local community and public relations to maximize awareness of the brand

officially confirmed by German ZAB as equivalent to German university degree between bachelor and master