Makiko Okada

Think, Vision, & Riot Inc. specializes in Branding services. The company offers various services/solutions to various fashion medias, i.e. Retail, Designer brands, Press, Trade Shows and Film. The services are customized to each client's needs. Work include, but not limited to; buying, recommending brands, market research analysis, strategies, new launches and trend analysis.

• Designer Invitation Project – Spearheaded all of past collaboration projects. Worked with many CFDA winners : Responsible for searching the talents, internal proposals and coordination, negotiation, contractual agreements, design approvals, merchandising, product development process, reviewing tech-packs, marketing, launch press party and ensure product deliveries.

• Oversee planning and production team, which operates Japan exclusive products for men's and women's apparel and accessories. Ensure brand image through approval process. • Supervised overall product development for each category including spec revisions, color, trims, qualities and fit approvals.

• Worked with international market buyers ( China, Italy, Japan, Malaysia, Singapore, Taiwan ＆Domestic Airport Stores) for Men’s, Women’s, Boys & Accessories categories ) to maintain and to meet the updated international market / corporate calendar and brand standard. • Proposed and got approvals at board meeting of the five-year business plan for the Japanese market to increase sales by 200%; including market trend analysis, sales, distribution, production, marketing and overall product assortment.

• Monitored and approved the proper execution of design concepts at both retail stores and showrooms for all Women’s Wear categories in Japan. • Negotiated design issues including fabrics, colors and trims with various U.S. design teams by effectively communicating Japan’s unique market needs. • Created standardized reporting formats of bimonthly sales and inventory figures allowing stores in Japan to better communicate market trends and the need for basic and fashion stock replenishments.

• Provided sales, contract, and post sales services by preparing legal agreements, trading documents, and assisting customers with the Import/Export process. • Created additional business by introducing a new product area (fabric lining) through successful presentation of growing market needs and cost/benefit factors to top management.

• Acted as a liaison between Calvin Klein USA and sub-licensees in Japan for all product areas including Women’s Wear, Men’s Wear, Home, Shoes, Eyewear, and Accessories. • Collaborated with various U.S. design departments and sales teams to create effective seasonal line presentations for Japanese buyers. • Worked with U.S. in providing merchandising selections and “Japan Only” proto sample approvals while maintaining a balance between sales/growth and brand identity.