Anastasia Makeenkova

End-to-end UX/UI for SaaS & FinTech: Directla (B2B payments) and Ohene (mobile financial app). Focused on onboarding, login, payments, approvals. Improved IA, navigation and usability. Built scalable design system in Figma (components, tokens, variables), reducing inconsistencies by 60%. Delivered 480+ screens. Localized UX for low-bandwidth and mobile money. Strong in prototyping, usability testing, design systems, agile teamwork and cross-functional collaboration.

Redesigned an AI platform for creating LoRA models for Stable Diffusion XL. Analyzed competitors, defined product focus and fixed key UX issues. Designed site structure, navigation, visual identity and adaptive UI to improve trust and usability. New design increased model generation by ~30% (founder feedback, usage data). Worked closely with developers to deliver accurate, responsive and scalable design across devices.

Worked as self-employed designer with clients in healthcare, fintech, e-commerce and culture. Delivered full-cycle UX/UI: research, flows, responsive websites, landing pages, brand identity and dev handoff. Projects improved trust and KPIs: +25% bookings (Apollonia), +20% client growth (MedeaVet), +20% completed orders (Chernega Rosa). Experience in design systems, UI kits, visual storytelling and cross-team collaboration.

UX/UI Design Internship focused on mobile UX. Learned real processes, Material Design and HIG. Created an app concept for introverts: ran 15+ user interviews, built personas, CJMs and flows. Designed wireframes and prototypes to solve issues with social fatigue and communication. Improved product thinking and user-centered design. Worked closely with developers to understand implementation limits and deliver practical, usable solutions.

Delivered visual design for international clients in architecture, branding and digital projects. Created 3D visuals for interiors, furniture and exteriors, plus identity and marketing assets. Worked with clients from US, Europe and Middle East, adapting to business goals and cultural needs. Gained experience balancing aesthetics with function. Also explored web design and layouts, which sparked my shift into UX/UI and user-focused product design.

Worked on 120+ web projects for B2B and B2C clients, from landing pages to business platforms. Created wireframes, UI layouts and assets tailored to users and goals. Built design systems and visual guidelines to unify interfaces and speed delivery. Supported UX improvements and A/B tests to boost engagement. Also designed marketing assets and ensured brand consistency. Collaborated with developers for pixel-perfect delivery, building a strong base for my UX career.

First professional role in web design. Built and updated websites for small businesses, focusing on usability and conversion. Delivered 15+ client sites with mobile-friendly layouts and clearer navigation. Created templates, banners and promo content for business listings. Supported basic HTML/CSS adjustments and worked with developers and sales teams to match client needs. Gained first real-world experience with product constraints and user-first design.