Anca Stefan

Develop retail products integrated communication campaigns, plan and develop product promotions in coherence with the retail business objectives of the Bank, monitor and understand brand health on the retail side, manage campaign budgets, support for the development of the yearly communication plan, managing media budgets, PNL evaluation of the campaigns, Group alignment on all marketing and communication campaigns, product launching – design, communication campaign and event organization.

As an Account Manager on a major telecom client, I had to manage & develop simultaneous 360° ATL campaigns in a fast pace industry, on multiple segments: postpaid, business, corporate & retail, manage an Account Exec on smaller campaigns, develop creative briefs, manage all financial aspects of campaigns, budget negotiations with third parties, monitor the competition campaigns, manage product launches, contribute to strategic communication, participate in brainstorming with the creative teams.

As an Account Exec on a major telecom company I had to be support for my Account Manager in managing simultaneous ATL campaigns on the Prepaid segment, write creative briefs, manage new product and services launches and single management of smaller campaigns, participate in debriefing meetings, negotiate budgets with third parties, manage all DTP materials, monitor the competition.

My advertising career started as an Account Exec for the largest private real estate company in the world. I was in charge of simultaneous BTL and partially ATL campaigns for the retailers in their buildings, developing media plans and managing campaign’s budgets, creating good and stable relations with the third parties of the company & suppliers, organizing events and BTL activations and managing their implementation, and developing consumer needs oriented promotions.

Advertising

International Affairs