Anders Peter Pedersen

Provider of aluminium solutions to the wind turbine industry. Turnover €28m. Appointed to bring business development expertise and network of strong relationships. P&L responsibility. • Positioned the business for sustainable growth. • Scoped Aluwind’s existing and potential market. Reinforced relationships with customers • Leveraged excellent cross-cultural professional experience. Key player in achieving JV in China, enabling access to the Chinese market – a key commercial competitive advantage.

Established a new external revenue stream for the company with the creation from scratch of a service business. Transformed the business from one which had operated within a warranty-prescribed framework to one which derived profitable revenue through a service based approach. Recruited high calibre team. Rolled out training and maintained a ‘hands on’ approach. Influenced the customer segment of the value of Service agreements. Brought credibility to negotiations with strong technical understanding.

Reversed 10 year trend of underperformance in the business, delivering profitability and improved productivity. Overhauled the management team. Drove strategy of replacing large, low margin customers with smaller, niche customers who were prepared to pay a premium for bespoke, innovative products. As an employer-side member of the Organisation of Danish business (DA) at Slagelse city’s labour board, worked successfully with relatively militant unions and with local authorities.

Appointed to bring deep understanding of real maritime considerations and an engineering background. • Rapidly exceeded initial remit; identified and implemented major cost saving opportunity by outsourcing lamination process to Eastern Europe. Achieved transition without compromising build schedule and with significant improvement in quality, as well as six figure in the first nine months