Andra Samson

Organisational diagnosis of internal/external communication; Streamline of internal communication processes; Corporate communication framework design; Stakeholders’ engagement plan development; Social mission articulation and strategic CSR alignment; Employee engagement communication; Incremental awareness level of internal communication function; Public affairs core strategies development; Training sessions and workshops for promoting ethical communication, advocacy and CSR competencies with undergraduate.

Designed stakeholders engagement strategies aiming at influencing regulation via legal authorities, opinion leaders and key-role organizations, by creating advocacy plans and tactics and building strategic alliances.

Design integrated campaigns or targeted tactical programs in corporate communications, CSR and reputation management, media & stakeholders relations, crisis and issue management. Design project plans, write applications and manage process documentation for accessing financial aid from European Funds, priority areas and public acquisition policies.

Accountable for the overarching corporate communication designed to enhance company’s reputation, and specific brand communication with implications to the corporate stance and image.

Developed and implemented integrated communication campaigns for blue chip clients BellSouth, Turner Broadcasting and BMW.

Responsible for the overall status and strategic direction of agency’s accounts, ensured increasing stream of revenue. Managed account portfolio with full P&L responsibility and leading a 7-person client services team.

Managed new business and strategic accounts Unilever/Delma, Mobil Rom/Dialog (currently rebranded in Orange).

Managed strategic accounts MobiFon/Connex (currently rebranded in Vodafone), Henkel, Schwarzkopf, Pepsi, Daewoo Automobiles.