Andra Samson

Owner, Communication Catalyst, ComCatalyst

Bucharest, Romania


ComCatalyst is a consultancy focusing on strategic communications
corporate and public affairs
stakeholders engagement strategies
integrating CSR platforms into strategic business plans
advocacy programs to increase awareness on social and public issues
employee engagement via organizational development programs
as well as crisis and reputation management strategies. Highest motivation with ComCatalyst is to boost corporate reputation via social responsibility programs and employee activation programs. 
To do so
ComCatalyst aims to bridge company goals with stakeholders’ interests through effective communication and streamlined processes. Impact communication strategies are designed to 
ignite motivation in people and instill transformation by generating an internal platform of trust. Reach ComCatalyst for transformational communication at


Professional experience for Andra Samson

  • Current 9 years and 7 months, since Jan 2012

    Communication Catalyst


    Organisational diagnosis of internal/external communication; Streamline of internal communication processes; Corporate communication framework design; Stakeholders’ engagement plan development; Social mission articulation and strategic CSR alignment; Employee engagement communication; Incremental awareness level of internal communication function; Public affairs core strategies development; Training sessions and workshops for promoting ethical communication, advocacy and CSR competencies with undergraduate.

  • 2 years and 1 month, Jan 2010 - Jan 2012

    Public & Regulatory Affairs Manager | Romania & Bulgaria

    SCA Hygiene Products Romania

    Designed stakeholders engagement strategies aiming at influencing regulation via legal authorities, opinion leaders and key-role organizations, by creating advocacy plans and tactics and building strategic alliances.

  • 2 years and 1 month, Jan 2008 - Jan 2010

    Communication and PR Consultant

    Independent Consulting

    Design integrated campaigns or targeted tactical programs in corporate communications, CSR and reputation management, media & stakeholders relations, crisis and issue management. Design project plans, write applications and manage process documentation for accessing financial aid from European Funds, priority areas and public acquisition policies.

  • 3 years and 1 month, Jan 2005 - Jan 2008

    Corporate Affairs Manager

    SABMILLER ROMANIA, Bucharest, Romania

    Accountable for the overarching corporate communication designed to enhance company’s reputation, and specific brand communication with implications to the corporate stance and image.

  • 1 year and 1 month, Jan 2003 - Jan 2004

    Senior Account Excecutive


    Developed and implemented integrated communication campaigns for blue chip clients BellSouth, Turner Broadcasting and BMW.

  • 3 years and 1 month, Jan 2000 - Jan 2003

    Client Services Director

    FOOTE CONE & BELDING – Bucharest, Romania

    Responsible for the overall status and strategic direction of agency’s accounts, ensured increasing stream of revenue. Managed account portfolio with full P&L responsibility and leading a 7-person client services team.

  • 1 year and 1 month, Jan 1999 - Jan 2000

    Senior Account Manager

    OGILVY & MATHER, Bucharest, Romania

    Managed new business and strategic accounts Unilever/Delma, Mobil Rom/Dialog (currently rebranded in Orange).

  • 2 years and 1 month, Jan 1997 - Jan 1999

    Account Manager

    GRAFFITI / BBDO – Bucharest, Romania

    Managed strategic accounts MobiFon/Connex (currently rebranded in Vodafone), Henkel, Schwarzkopf, Pepsi, Daewoo Automobiles.

Educational background for Andra Samson

  • 1 month, Jan 1996 - Jan 1996

    Advanced studies in English history and language

    ANGLOLANG ACADEMY - Scarborough, UK

  • 4 years and 1 month, Jan 1993 - Jan 1997

    Communication and Public Relations

    University of Bucharest, Faculty of Letters

  • University of Bucharest, Communication and Public Relations


  • English


  • French


  • Spanish


  • Italian



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