Andras Knodel

Facilitating global media planning, governance and data management across 40+ markets; new ways of proactive collaboration with senior stakeholders and BUs; designing frameworks and processes by various market clusters; harnessing relevant agency network assets to drive growth; establishing data strategy in form of consolidation and digital integration via centralized ad serving and verification platforms

Global strategy implementation support for 30+ EMEA, APAC, NAM markets; senior POC for global / local marketing, sales and data teams; consumer moments, annual planning and digital media strategy roll-out; development and deployment of new data strategy including processes, global reporting standards and dashboarding tools

Supervision of strategic media planning / buying of 30+ EU markets; data structure creation, accuracy management and governance process establishment; budget allocation modelling and monitoring; integration of digital targeting tactics and central ad serving platform

Central marketing support for dealer network; agency and vendor management; network-wide digitalization project leadership; consultancy and cooperation with multiple internal and external departments / stakeholders; strategic marketing plan development

- Organized press events to various venues in Hungary (Ferrari Corner Shop, Ferrari Challenge Race Series) - Developed PR articles for New Model Launch and CSR campaigns (Maserati Quattroporte Automatica, Ferrari 599 GTB Fiorano) - Developed press materials, in-house media portals, agency credentials, newsletters - Localized professional press materials to/from English and German - Account assistant for Ferrari/Maserati (Warm Up)

- Supported advertising campaign planning and scheduling - Assisted on pitch presentations for financial and real estate clients - Localized professional press materials to/from English and German - Account assistant for Plus, Office Depot, Bétex, MaxCity

International Trade and Marketing

International Trade and Marketing