Andre Lima

Designed and launched a live stream app in 5 mos with the product team. Built features like on-demand streaming, pay-per-view, monetization, live shopping, subscriptions, and payment settings, boosting engagement. Established a scalable Design System for iOS/Android, ensuring consistency and accessibility. Optimized Figma for team collaboration. Led interviews, set evaluation criteria, and introduced a design challenge, growing the team from 1 to 5. Mentored designers and led syncs to improve collaboration.

Led complex design projects to build Wholesale Co-op, an aggregator tool for retailers with cashback on wholesale orders, catering to diverse user types such as retailers, brands, and admins. Created end-to-end product experiences for web and mobile interfaces. Collaborated with frontend engineers, product management, designers, and business teams from conception to product launch within just two and a half months. Noteworthy projects include Wholesale Co-op Web, App, and Design System.

Optimized user journeys, sales funnels, and conversion rates to drive business growth. Led stakeholder discussions and organized collaborative workshops for user-centered design solutions, ensuring alignment among various squads in an agile environment.

Led triumph.com re-design, conducting research, usability tests, and gathering insights. Addressed problems through ideation, prototyping, testing, and validation. Defined user story requirements, managed backlog, and facilitated grooming sessions.

Collaborated with product and development teams to enhance the e-commerce website experience, improving UI and implementing new features. Managed on-site content planning and creation.

As part of the marketing team, I led the development of a new visual identity for the company, covering both digital and offline assets. This involved a revamp of the corporate website and product landing page to create a cohesive and captivating brand experience.

Specialized in how to design technologies that bring people joy, rather than frustration. How to generate design ideas, techniques for quickly prototyping them, and how to use prototypes to get feedback from other stakeholders like teammates, clients, and users. Also learn principles of visual design, perception, and cognition that inform effective interaction design.

After obtaining my degree in "Diplôme Universitaire Technologique Métiers du Multimédia et de l'Internet", I choose the specialization "Licence P. Activités Techniques de Communication option Webdesigner" to complete my Bachelor's Degree. The program encompassed a wide range of subjects including product design, UX/UI design, graphic/web design, motion design, sound design, 3D, content architecture, site maps, navigation, programming language, communication, and marketing strategies.