Andrea Czapova

• Steuerung & Entwicklung der Marke & strategische Ausrichtung des MarCom Teams • Management & Implementierung von strategischen & operativen Projekten • Erstellung von MarCom-Roadmaps, OKR Zielmanagement • End2End Betreuung von Website-Projekten, SEO/SEA • Kampagnenmanagement • Veranstaltungsmanagement, Sponsoring, Lieferanten- und Partnermanagement • Social Media Management, Content Creation B2B & B2C • Leiten von agilen Projekten als Scrum Master oder Product Owner

• Implementierung, Positionierung und Weiterentwicklung der Marke • Steuerung und Umsetzung von Marketing-Projekten & Koordination aller Schnittstellen • Professionelle und einheitliche Kommunikation gemäß der Corporate Identity • Betreuung der Social Media Kanäle • Verantwortlich für Sponsorings und Durchführung von Konferenzen & Veranstaltungen • Initiierung von Werbemaßnahmen und Koordination von Anzeigen & Werbematerialien • Umsetzung von PR-Aktivitäten • Monitoring der Marketingaktivitäten

Develop and implement marketing strategy, Manage and control the company‘s marketing budget, Create and publish marketing material, Corporate identity and brand management, Manage marketing team, Plan and execute events & exhibitions, Introduce and implement CRM system, Management of company website and social media activity, Support business lead generation and customer conversion, Work with trade press and event organisers, Maintain effective internal & external communication

Independent monitoring of KPIs and commercial activities, Lead the design & edit of the customer magazine Driven, Develop digital and print media for internal & external communication, Support senior management in implementation of business strategy, Coordinate and support international sales team, Multi-lingual negotiation with international customers & suppliers, Effective at working to tight deadlines and under pressure, Self-driven implementation of business solutions

Set up & manage the company‘s corporate identity, Create corporate videos & photography, Develop a new company website and promote the company via social media, Produce corporate presentations for senior management & customer visits, Ensure consistent marketing communication across the business, Source and work closely with suppliers, Market & competitor research and benchmarking, PR support during film crew and photographer visits, Design company advertisements, internal newsletter and HR documents

• Graduated with distinction • Extracurricular studies: Global Leaders Programme

• Specialisation in Marketing Management & Management / Organisational Behaviour • International Exchange Programme at Queen‘s University, Canada (2009)