Andrea Henao

360 Agency Berlin is the first advertising agency in the world to promote exclusively sustainable and ethical brands across the globe. 360 Agency Berlin regroups the best media and creative professionals working on integrated campaigns, proposing tailored solutions to sustainable companies.

Strategic direction for two Volkswagen launches, across multiple countries. Responsible for building the central media guidelines of these two launches. Responsible for sharing the central media guidelines with the creative agencies in order to ensure a perfect alignment between the strategy the creative and the media implementation. Tracking overall operations across the different markets to manage network workload. Working with the director in building processes and timelines.

Review of the scope of work (Desperados brand) Led the Central Media Guidelines for Desperados Review of the Audit data collection processes across 15 top markets. Helped to review the main metrics to build the dashboard Review of Desperados owned platforms and optimisation Wrote a study covering spot length efficiency researches Review of CSR (Corporate social responsabilities) with potential tacticals and strategies Redifined KPI’s across the different markets

Responsible for creating the strategies and plans on a global level. Strategized, Planned and bought Local and pan regional campaigns across offline and online. Analyze performance data to improve performances. Participate and won the LBS pitch, set up new processes and plans for the new account. Increased significantly TRR scores of LG Mobile Communication division. Responsible for trading and negotiating the rates and added value on the behalf of LG and LBS.

Responsible for disseminating global strategies into the network and collecting input back up from the local network to feed in. Key role in identifying and sharing insights accross the European countries to ensure guidelines are relevant and evoke innovative thinking from the Network. Maintain a collaborative relationship with all creatve agency partners at the European level.

Memoire de maitrise sur l'équilibre des contraintes en Art