Andrea Paggetta

- Defined sales strategies and campaigns based on monthly targets in tight collaboration with the Performance Marketing Team - Analysed data and KPIs to derive the marketing and pricing strategies - Planned digital marketing activities, campaigns, UX activities, and discount strategies - Supported the CEO to develop and enhance data-driven sales analysis report for strategic decision-making - Monitored new market trends and opportunities for expansion and growth. Study of competitors and benchmarking

• Supervised the entire finished product purchase order process, from SAP order issue to delivery • Managed relationships with suppliers of raw materials and finished product • Corresponded and negotiated with suppliers to meet deadlines and quality standards • Analysed selected materials for new collections • Prepared reports, presentations and KPIs

• Recorded and counted the number of items on display • Maintained inventory levels to ensure compliance with quality and assurance control