Andreas Ebeling

Selbstständig, Geschäftsführender Gesellschafter, Brandmeyer Markenberatung GmbH & Co KG

Hamburg, Germany

Skills

25 Jahre Erfahrung in Marketing & Markenstrategie
Markenstrategie
Brand strategy
Marketing
Strategy
Strategie
Consulting
Markenpositionierung
Positioning of a brand
Brand Purpose
Markenmanagement
Markenarchitektur
Brand architecture
Branding
Corporate Identity/Corporate Design
Brand Analytics
Marken-Analyse
Portfolio Management
Marktsegmentierung
Market segmentation
Brand management
Markenführung
Brand Identity
Brand design
Markenkommunikation
Brand Communications
Marketing-Mix-Optimierung
Customer experience
Brand Experience
Service Design
Markencontrolling
Brand Controlling
Consumer research
Consumer Insight
Customer insight
Cultural Insight
Archetypen
Co-Creation
Ideation
New Product Development
Innovationsmanagement
Concept development
International Brand Management
Strategy Workshops

Timeline

Professional experience for Andreas Ebeling

  • Current 2 years, since Jan 2022

    Geschäftsführender Gesellschafter

    Brandmeyer Markenberatung GmbH & Co KG
  • Current 4 years, since Jan 2020

    Brand Strategy Director

    Kantar GmbH
  • Current 10 years and 6 months, since Jul 2013

    Managing Director

    Kantar Added Value (Strategische Marketingberatung)

  • 6 years and 9 months, Oct 2006 - Jun 2013

    Director

    Icon Added Value GmbH (Strategische Marketingberatung)

  • 2000 - 2006

    Management Supervisor

    TBWA\Hamburg

  • 1998 - 2000

    Project Director

    Added Value GmbH (Brand & Marketing Strategy)

  • 1997 - 1998

    Brand Manager International

    Tchibo GmbH

  • 3 months, Jan 1997 - Mar 1997

    Account Director

    TBWA\Hamburg

  • 1995 - 1996

    Account Manager

    TBWA\Hamburg GmbH

  • 1994 - 1995

    Junior Account Manager

    TBWA\Hamburg GmbH

Educational background for Andreas Ebeling

  • 1987 - 1993

    BWL, Soziologie, Markentechnik

    Universität Hamburg

  • Marketing

    Wirtschaftsuniversität Wien

Languages

  • German

    -

  • English

    -

  • French

    -

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