Andreas Gallmeister

Creating operational excellence across marketing and communications in all growth market countries (Asia Pacific, Latin America, Central Eastern Europe and Middle East & Africa) and business units (HW, SW & Services) in order to enable expansion in one of the fastest growing areas of the world was my major goal. Create efficiency gains in a globally integrated enterprise and optimization of our resources was one core responsibility of the role.

Owning marketing of the entire STG portfolio, I did lead the Business Unit into the execution of the second phase of a new Marketing Framework. Driving change and transformation of how STG went to market and enabling the Region Teams to adopt new programs by moving from a brand-based to a client-needs-based way of marketing was the major task at hand. At the same point in time I had to govern and secure the STG brand identity.

Leading a cross business unit HW brand team I improved the position of IBM in the AP markets and gained share of the rapidly growing low end server, storage and application market, that was primarily business partner led. Marketing with and through distributors and resellers as well as to end users was critical to success and mandated orchestrating the Systems & Technology brands along with the channels organization and telesales in order to match the markets’ needs.

I led the transformation of the business-to-consumer units for a globally operating Electronics Company as part of their "Market Driven Company" project. The B2C side of the business contained the Digital Media unit with all the consumer electronics products, the Digital Appliance unit with the white goods products and the Telecommunication Network unit with the mobile phones. The primary focus for an end-to-end transformation was on the DM and DA units and included pilots in the Americas and Europe.

Central Region Europe, incl. Central Eastern Europe, Business Development and Sales for the strategic solutions as well as for new business areas and market management of the entire ITS portfolio was the core responibility. This included distribution channels and marketing execution. All internal and external communication affairs were an integrated part of the position as well.

I owned market management and marketing for all products in the EMEA geography. This included distribution channels management with the according routes` planning and execution and had a particular focus on telesales and Business Partners, as we extended our reach through a set of certified solution centers. Press and Analyst Relations as well as Integrated Marketing Communications were an integrated part of the job responsibility.

I owned product management for IBM`s office products, managed and implemented the integration of the Lotus acquisition and was responsible for marketing and communication across the portfolio of the newly formed Software Group in the Central Region.

Responsible for small private commercial banks, mortgage banks, the stock exchange and later on globally working private commercial banks.

Sales enablement design and execution.

Working for various retail dealers I was selling to end customers, both corporate clients and consumers. Running customer seminars, representing the dealers at fairs and events, off-site acquisition of new accounts, management of dealers` showrooms and traditional inhouse selling was part of the job.