Andreas Krasser

Leading DDB Group Korea's entire planning business, Creating strategy for brand campaigns and new business pitches, Developing and leading co-create workshops, Developing thought leadership initiatives for positioning as well as new business purposes, Managing and training Junior Planners

Developing long-term digital roadmaps and short-term digital strategies for clients, Developing and leading digital co-create workshops, Guiding and helping clients in defining their digital vision, Identifying target audiences to engage with in the digital space, Developing digital experience strategies, Assisting in social media insights gathering and data analysis & interpretation, Representing Radar (Tribal DDB’s social media offering) in Korea

Developing strategy for brand campaigns & new business pitches, Writing day-to-day creative briefs, Analyzing consumer and market trends, Conducting qualitative consumer research, Identifying target audiences and optimal methods of communication, Develop creative angles, Providing strategic advice for clients.