Andreas Lawrenz

Leading the Product Management practice for the IoT Bright Wolf division. We create cutting-edge IoT solutions for our clients.

Leadership Coaching & Agile Development Consulting, Interim Management Areas of expertise: digital transformation & strategy, agile project frameworks, scrum, innovation management, product life cycle management, IoT, agile coaching, leadership coaching, cross-functional & high-performing teams, business model innovation, setting up a digital innovation lab. International and multi-industry experience with practical applications especially for SME businesses. www.lawrenz-consulting.com

Product Management, Engineering, Agile Enablement team

Based in Raleigh, NC, USA. Created digital service products (cloud-based, data-driven SaaS products) with high focus on customer centricity. Check out www.senzit.io; Built high-performance teams which work cross-functional with product owner in scrum framework. Drove agile transformation across business units. Introduced new innovation process with majorly reduction of time-to-market (from years to months). What comes with it: being customer centric, coaching decision makers, creating agile environments

Executed company-wide digital transformation project incl. agile product development of digital / digitalized products, using rapid prototyping and Scrum, data science, created new business models

Driving innovative ideas through the early phase of product development using stage gate / funeel approach incl. ideation. Special focus on digital solutions as an addition to the physical product and the game changing implications on the industry

Responsibility for 4 departments: Corporate innovation management - Implemented funnel process and accelerated customer centricity Portfolio Management Trucks - executed cost reduction in truck portfolio by reducing variants by 35% Strategic pricing - optimized positioning of trucks and options by introducing price grids for strategic options Product marketing - introduced structured and value-driven communication to sales, partners and customers

Further development of frontloading phase of product developement process incl. market requirements management and product portfolio management, increased profitability by identifying and eliminating unprofitable variants (reduction of 21% of total portfolio of vehicles and options)

Corporate foresight and future research using scenario technology (MAN Scenario 2020); Project Manager for introducing method Product Property Profile (Produkteigenschaftsprofil PREP) for describing market requirements vs product properties

Executed strategic projects, press conferences, speeches and publications for the CTO; represented CTO in strategic projects

Product requirements methodology for Mercedes-Benz Trucks Overseas Dept.

Volkswagen Group Singapore: Project manager "Online Sales Information System"

Field of Business Engineering combined engineering, business administration and computer science. Majors: Marketing, Logistics This German degree equals a Master Degree

Investment, Financing, Insurance