Andreas Niedergesäss

Project Development & Operations

Collaboration with corporate stakeholders to sustain brand recognition andextension, establish pipelines for distribution, and target mainstream and niche marketing channels.

Project development and acquisition. Business Development leisure & sports entertainment.

Directed EMEA business operations, sales and marketing, licensing, media, strategic planning, budgets, and P&L. Worked with global brands of the entertainment, gaming and fashion industry.

Established and built a business unit to achieve double digit million royalty turnover and to sustain operations at the local level on nine-figure retail turnover based on Viacoms´ IP´s MTV, VIVA, Nick and Comedy Central. Directed Sales, Marketing, and Retail operations covering consumer products across all licensing and merchandising categories in Northern Europe and achieved all P&L goals.

Directed German Sales, Marketing, and Retail operations covering consumer products across all licensing and merchandising categories in Germany, Austria and Switzerland.

Managed SuperRTL´s IP portfolio to achieve marketleadership in Merchandising and Licensing, GSA. Motivated and steered team of Category Sales-, Marketing- and Retail Managers to achieve annual Media corporation- and licensing revenue in the double digit millions.

Built Sales and Media categories in Publishing, Stationery, FMCG (Health &Beauty/Food & Beverages). Initiated business relationships with international suppliers of fast-moving-consumer-goods in media such as Henkel and Unilever.

Initialised full Corporate Identity from scratch and managed third party ad agencies and external consultants. Directed strategic marketing and communication planning for B2B insurance markets.

Directed license acquisition, product management, purchasing, resourcemanagement, product development, and manufacturing in SEA. Led Product Managers and directed advertising agencies.

Directed license acquisition, product management, purchasing, resourcemanagement, product development, and manufacturing in SEA. Led team members in Marketing/PD and PR/Media. Bank Procurement.

Product Management Toys & Games, Apparel & Accessories and Stationery & Gifts.

Public Relation Fashion and Lifestyle.

Marketing / Handel