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Andreas Schelter

Angestellt, Marketing Manager FloorCare DACH + EU7 (double-hat), Philips Domestic Appliances Germany GmbH
Abschluss: MBA (1,2), Hochschule Hof
Hamburg, Deutschland

Fähigkeiten und Kenntnisse

Internationales Management
Marketing
Produktmanagement
Auslandserfahrung
Elektromobilität
Englisch
Spanisch
Internationalität
Automobilaffinität
Kundenorientierung
Eigeninitiative
Master of Business Administration
E-Trade
Shopper Marketing
Porsche

Werdegang

Berufserfahrung von Andreas Schelter

  • Bis heute 4 Jahre und 8 Monate, seit Okt. 2020

    Marketing Manager FloorCare DACH + EU7 (double-hat)

    Philips Domestic Appliances Germany GmbH

    - Strategic G2M planning for Europe as global lead market - TV/digital campaign adaption, testing and analytics - Continuous portfolio-, demand und sellout planning EU7 - Responsible for annual category targets and budgets - Customer launch workshops (MSH, Otto, Galaxus, Fust) - Market share gain in handsticks (+1.3%pts) and bagless canisters (+4,1%pts) in 2021 - Successful launch of AquaTrio 9000, exceeding BC sellout target - Took over EU7 category lead additionally

  • 9 Monate, Jan. 2020 - Sep. 2020

    Consumer Marketing Manager Garment Care + Kitchen Core DACH

    Philips GmbH Market DACH

    - Strategic marketing planning / Business-Market-Plan (BMC) - Responsible for annual category targets and budgets - Continuous portfolio, demand und sellout planning DACH - Briefing, execution and interpretation of category research - NutriU App: Launch of a live cooking show format during COVID, boost of MAU to 60k monthly average, first pilots of in-app D2C sales

  • 1 Jahr und 5 Monate, Aug. 2018 - Dez. 2019

    Jr. Marketing Manager Garment Care DACH

    Philips Market DACH GmbH

    - Strategic marketing planning / Business-Market-Plan (BMC) - Responsible for annual category targets and budgets - Continuous portfolio, demand und sellout planning DACH - Briefing, execution and interpretation of category research - Re-claimed market leadership in total GarmentCare market Germany with 34% share

  • 11 Monate, Sep. 2017 - Juli 2018

    Connected Care eHealth Marketing / Business Development (Trainee)

    Philips Market DACH GmbH

    - Setup/alignment of Go-To-Market for digital patient dossier with internal/external stakeholders (Product roadmap, business model/case) - Conceptualization lead- and funnel management DACH - Project management / tenders (i.e. Charité, UKE Hamburg)

  • 1 Jahr und 1 Monat, Aug. 2016 - Aug. 2017

    e-Trade Shopper Marketing (Trainee)

    Philips Austria GmbH

    - Analysis of e-commerce landscape Austria and setup e-trade strategy - Onboarding/steering of content syndication agency - Creation of landing pages / Implementation e-tailer activation

  • 6 Monate, Sep. 2011 - Feb. 2012

    Produkt- / Projektmanagement BMW i

    BMW Group - München

    - Assisting the BMW i3 Product Management (Market / Competitor Analyses, Launch Management, HEA Planning, etc) - Organization of the BMW i Global Alliance Workshop Oct. 2011 and the BMW i Launch Team (Bi-weekly Video Conferences) - Editing / Finalizing of Board Presentations and Product Documentation - Updating the Project Plan and the Project To-Do-List / Pending Issues

  • 6 Monate, März 2011 - Aug. 2011

    International Sales

    RALOE Mediterraneo, S.L. - Valencia (Spanien)

    - Conducting Market and Competitive Analysis - Providing Customer Service for Germany and the United Kingdom - Desiging Advertising Material (Advertisements, Email Offers, etc) - Business Trip to the Munich Area (View of potential Logistic Hubs) - Translations from Spanish to English/German (Catalogues, Brochures, SAP Product Configurator)

  • 6 Monate, März 2010 - Aug. 2010

    Porsche Central Club Coordination

    Dipl. Ing. h.c. F. Porsche AG - Ludwigsburg

    - Assistance in the Organization of Porsche Parade Europe 2010 and Porsche Classic Round Table 2010 - Processing of Orders of Porsche Merchandising Material by International Porsche Clubs - Budget Control and Handling of Invoices

  • 6 Monate, Sep. 2007 - Feb. 2008

    F&B Associate

    Marriott International - Edinburgh (UK)

Ausbildung von Andreas Schelter

  • 2 Jahre, Okt. 2013 - Sep. 2015

    Marketing Management

    Hochschule Hof

  • 5 Monate, Aug. 2010 - Dez. 2010

    Business Studies

    Penn State Abington College - Philadelphia (USA)

  • 5 Jahre, Okt. 2008 - Sep. 2013

    Internationales Management / Marketing

    Hochschule Hof

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Gut

  • Französisch

    Grundlagen

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