Andreas Schelter
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Andreas Schelter
- Current 5 years and 8 months, since Oct 2020
Marketing Manager FloorCare DACH + EU7 (double-hat)
Philips Domestic Appliances Germany GmbH
- Strategic G2M planning for Europe as global lead market - TV/digital campaign adaption, testing and analytics - Continuous portfolio-, demand und sellout planning EU7 - Responsible for annual category targets and budgets - Customer launch workshops (MSH, Otto, Galaxus, Fust) - Market share gain in handsticks (+1.3%pts) and bagless canisters (+4,1%pts) in 2021 - Successful launch of AquaTrio 9000, exceeding BC sellout target - Took over EU7 category lead additionally
- 9 months, Jan 2020 - Sep 2020
Consumer Marketing Manager Garment Care + Kitchen Core DACH
Philips GmbH Market DACH
- Strategic marketing planning / Business-Market-Plan (BMC) - Responsible for annual category targets and budgets - Continuous portfolio, demand und sellout planning DACH - Briefing, execution and interpretation of category research - NutriU App: Launch of a live cooking show format during COVID, boost of MAU to 60k monthly average, first pilots of in-app D2C sales
- 1 year and 5 months, Aug 2018 - Dec 2019
Jr. Marketing Manager Garment Care DACH
Philips Market DACH GmbH
- Strategic marketing planning / Business-Market-Plan (BMC) - Responsible for annual category targets and budgets - Continuous portfolio, demand und sellout planning DACH - Briefing, execution and interpretation of category research - Re-claimed market leadership in total GarmentCare market Germany with 34% share
- 11 months, Sep 2017 - Jul 2018
Connected Care eHealth Marketing / Business Development (Trainee)
Philips Market DACH GmbH
- Setup/alignment of Go-To-Market for digital patient dossier with internal/external stakeholders (Product roadmap, business model/case) - Conceptualization lead- and funnel management DACH - Project management / tenders (i.e. Charité, UKE Hamburg)
- 1 year and 1 month, Aug 2016 - Aug 2017
e-Trade Shopper Marketing (Trainee)
Philips Austria GmbH
- Analysis of e-commerce landscape Austria and setup e-trade strategy - Onboarding/steering of content syndication agency - Creation of landing pages / Implementation e-tailer activation
- 6 months, Sep 2011 - Feb 2012
Produkt- / Projektmanagement BMW i
BMW Group - München
- Assisting the BMW i3 Product Management (Market / Competitor Analyses, Launch Management, HEA Planning, etc) - Organization of the BMW i Global Alliance Workshop Oct. 2011 and the BMW i Launch Team (Bi-weekly Video Conferences) - Editing / Finalizing of Board Presentations and Product Documentation - Updating the Project Plan and the Project To-Do-List / Pending Issues
- 6 months, Mar 2011 - Aug 2011
International Sales
RALOE Mediterraneo, S.L. - Valencia (Spanien)
- Conducting Market and Competitive Analysis - Providing Customer Service for Germany and the United Kingdom - Desiging Advertising Material (Advertisements, Email Offers, etc) - Business Trip to the Munich Area (View of potential Logistic Hubs) - Translations from Spanish to English/German (Catalogues, Brochures, SAP Product Configurator)
- 6 months, Mar 2010 - Aug 2010
Porsche Central Club Coordination
Dipl. Ing. h.c. F. Porsche AG - Ludwigsburg
- Assistance in the Organization of Porsche Parade Europe 2010 and Porsche Classic Round Table 2010 - Processing of Orders of Porsche Merchandising Material by International Porsche Clubs - Budget Control and Handling of Invoices
- 6 months, Sep 2007 - Feb 2008
F&B Associate
Marriott International - Edinburgh (UK)
Ausbildung von Andreas Schelter
- 2 years, Oct 2013 - Sep 2015
Marketing Management
Hochschule Hof
- 5 months, Aug 2010 - Dec 2010
Business Studies
Penn State Abington College - Philadelphia (USA)
- 5 years, Oct 2008 - Sep 2013
Internationales Management / Marketing
Hochschule Hof
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Spanish
B1-B2 (Gute Kenntnisse)
French
A1-A2 (Grundkenntnisse)
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