Dr. Andrei Mochola

is working from home. 🏡

Bis 2024, Commercial Director, Gen Digital (NortonLifeLock + Avast)
Prague, Tschechische Republik

Fähigkeiten und Kenntnisse

Business Strategy
User Acquisition
Business Change Management
Freemium
Business Development
New Business Development
International Business Development
Software Development
Online Marketing
Digital Marketing
Internet Marketing
web development
e-commerce applications
Multilingual SEO
Content Management
Internet Publishing
Softwareentwicklung
Agile Software Development
International Business Strategy
Management
Teaching
General Management
Restructuring
Leadership
Entrepreneurship
International experience
Leadership skills
Enthusiasm
Strategic mindset
Intercultural competence

Werdegang

Berufserfahrung von Andrei Mochola

  • 5 Jahre und 1 Monat, Mai 2019 - Mai 2024

    Commercial Director

    Gen Digital (NortonLifeLock + Avast)

    - Directed the Freemium Direct-to-Consumer business in North America, commercial operations of the Secure Browser business and led the HMA VPN business. - Achieved triple-digit year-over-year growth in units and bookings in the 1st year. - Exceeded the fiscal year plan by delivering free product installs 5% above target. - Delivered 9% year-over-year growth in search revenues. - Expanded off-network user acquisition, increasing its share from 5% to 25%.

  • 11 Monate, Apr. 2018 - Feb. 2019

    Chief Executive Officer (CEO)

    ZenGuard GmbH

    - Prepared and successfully led the exit strategy, identifying a strategic investor, negotiating terms, and overseeing the acquisition by Kape Technologies. - Managed post-deal restructuring and migration, ensuring a smooth transition. - Developed and executed short and mid-term strategies, achieving full operational profitability by Q1 2019.

  • 2 Jahre und 6 Monate, Okt. 2015 - März 2018

    Vice President Consumer Business

    Kaspersky

    - Developed long-term vision and strategy for the consumer business as part of a company-wide strategy. - Transformed global retail and digital sales, achieving over 5% Y-o-Y improvement in EBITDA for the digital channel, increased basket close rates by 3-5%, and 6% Y-o-Y gross margin growth. - Streamlined operational efforts, reducing direct sales & marketing and support expenses by double-digit %%s. - Managed the entire consumer solutions portfolio, including vision, development, management, and PnL.

  • 1 Jahr und 10 Monate, Jan. 2014 - Okt. 2015

    Head of User Acquisition, Director

    Kaspersky

    - Developed and led the user acquisition strategy, introducing Kaspersky Free antivirus, reaching 7.2M active users in the first year with 23% Y-o-Y growth. - Established cross-functional processes and implemented a lean development approach, enhancing product development and management culture. - Acted as a liaison with Product Management to ensure alignment with user acquisition requirements. - Collaborated with regional marketing teams to address local market demands globally.

  • 4 Jahre und 5 Monate, Aug. 2009 - Dez. 2013

    Senior Manager Online Acquisition

    AVG Technologies

    - Managed online acquisition funnels, web content, and cross-web traffic, and supported new product launches; overseeing multimillion-dollar annual revenues and significant monthly monetization channels. - Managed AVG Free and Trial product distribution, ASO, and revenue share programs with download portals. - eCommerce Manager for TuneUp Utilities, and collaborated on GTM strategies for new products, licensing models, and acquisitions in agile teams. - Responsible for global SEO and Affiliate Marketing.

  • 2 Jahre und 11 Monate, Mai 2006 - März 2009

    European Internet & SEO Specialist

    Creative Labs

    - Managed 52 websites in 14 languages for B2C and B2B and coordinated remote content publishers in Europe and Asia with the European Localisation Team. - Tripled organic traffic to European sites in under three years. - Developed roadmaps for new product introductions and marketing initiatives, ensuring timely updates by liaising with internal and external stakeholders. - Served as the SEO Expert for Creative Worldwide, guiding developers on-site optimization for global and local searches.

  • 1 Jahr und 8 Monate, Okt. 2004 - Mai 2006

    Technical Support Advisor

    Creative Labs Europe

    - Provided technical support in German, Russian, Polish, and Czech via phone and email to customers and channel partners. - Coached and mentored new advisors through on-the-job training and quality observations. - Authored technical cases for the Creative Knowledge Base. - Localized and proofread website content, printed documentation, and embedded software in Russian, Polish, Czech, and Slovak.

  • 1 Jahr und 8 Monate, März 2003 - Okt. 2004

    Head of International Relations

    Karkonosze College

    International Relations Management (Ukraine, Germany, Czech Republic, The Netherlands, Scotland, USA, Turkey), EU Grant and Scholarship Hunting, InterREG Phare Erasmus Socrates Project Creation and Development, Teaching Classes and Lectures

  • 4 Jahre und 9 Monate, Okt. 1997 - Juni 2002

    PhD Candidate, Junior Lecturer

    Jagiellonian University

    Teaching Classes: Theory of Literature, Analysis of a Literary Work, Modern Czech Literature and Language, Translation Classes Czech-Polish-Czech

Ausbildung von Andrei Mochola

  • 4 Monate, Okt. 1999 - Jan. 2000

    Western Slavistic

    Universität Leipzig

    Hypertext and Modern Culture, Western Slavistic, Teaching Classes of Modern Czech and Polish Literatures in Comparison.

  • 4 Jahre und 4 Monate, März 1998 - Juni 2002

    Philology

    Jagiellonian University

    Formation, political and cultural development of the Russian Diaspora in the Czechoslovakia between World Wars, Eastern- and Central-European Studies, Hypertext and Modern Culture, Hypertext in Literature

  • 5 Monate, Okt. 1996 - Feb. 1997

    Slavic Philology

    Univerzita Karlova v Praze

    Czech History, Czech Language, Nabokov Studies, Masaryk Studies, Russia Abroad, Eastern European Studies

  • 4 Jahre und 9 Monate, Okt. 1992 - Juni 1997

    Slavic Philology

    Jagiellonian University in Cracow

    Slavic Languages, Slavic Cultures, Slavic Literatures, History, Czech Language as Foreign Language

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Fließend

  • Tschechisch

    Fließend

  • Russisch

    Muttersprache

  • Polnisch

    Fließend

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