Andres Robayo Salek

Part-time job while starting my M.Sc. at TUM.

Client: Meta. • Advised advertisers and agencies on Meta measurement: Pixel, Conversions API, GTM/GA4 event setup, event quality and attribution. • Guided clients in designing A/B tests and Brand and Conversion Lift studies. • Supported catalog integrations.

Customer service for Amazon's Heavy & Bulky delivery operations (remote).

Provided tech support for credit card, billing, and online services for MACY’S and BLOOMIGDALE’S

Supervisor: Prof. Dr. Adriana A. Maldonado-Chaparro • Designed and led my thesis project end to end: field sampling, lab work, statistics and writing (sole author). • Caught and measured wild oilbirds (mist nets, cave entrances) and measured 75 museum specimens from 7 collections (Cornell, Harvard, LSUMZ, WFVZ, ICN, IAvH). • Set up a molecular sexing protocol (DNA extraction, PCR, gel electrophoresis) and measured plumage reflectance with UV/Vis spectrophotometry. • Statistical analysis in R: PCA, discrimi

• Co-founded the research incubator with Prof. Maldonado-Chaparro; mentored undergraduate students in experimental design and field methods. • Designed the experiment and ran the statistics (linear mixed models, lme4 in R) for the published study on artificial light at night and firefly flashing behavior.

Part-time role during my biology studies at a small textile company. • Built and launched the company website. • Set up and managed online advertising (Google Ads, Meta). • Handled all day-to-day IT needs, from software to hardware support.