Andrew Carter Balkcom

Management of a Product Marketing department responsible for the coordination of worldwide launch activities for new products. - Establish standard processes and deliverables among launch stakeholders (Press, Communications, Production, Sales, Product Marketing). - Coordinate all stakeholder launch activities according to established process and timeline. - Ensure that messaging is consistently applied across all launch communications. - Configuration of launch vehicles to support positioning.

Voice of the North, Central, and South American markets in the product development process. Responsibility includes the United States (a Top 5 Market) and Canada as well as strategic growth markets (including Brazil, Mexico, Argentina). Responsibilities include: - Developing product strategies in coordination with the local importers to achieve sales and regulatory compliance targets. - Managing the requirements gathering process - Following market requirements through the product development process

(Herndon, Virginia, USA) Plan future vehicle models for the US market. Determine optimum product, price, and positioning for Audi products in the US market. Analyze and forecast automotive market trends. Launch new products through dealer, media, and customer interaction.

(Dearborn, Michigan, USA) Multiple marketing positions including: - Product Marketing Manager (Voice of the Customer in the vehicle development process) - Brand Manager (Marketing communications, promotion, pricing) - Marketing Launch Manager (Launch activities for new products) - Field Sales Manager (Interface with Ford dealers in the Atlanta region)

(Atlanta, Georgia, USA) Consultant in the Supply Chain Management group. Designed and Redesigned business processes to optimize supply chain activities. Designed processes within a new product distribution center. Developed processes for a new internal consultancy at a client.

including 9 quarters of full-time professional work experience