Andrew Sowah

Responsible for the holistic B2B marketing strategy for the brand AUTO1.com. of the AUTO1 Group I was I responsible for executing the customer contact approach across the full customer lifecycle inc. mobile. Managing a team of five in-house and remotely across 33 markets in 25 languages.

Responsible for the strategy and marketing budget for the events portfolio in line with company goals. Covering, creation and implantation of MQL & SQL acquisition strategy for new and existing customers. Leading a team of eight marketers of varied experience leading the creation of campaigns for 400 commercially lead events using email, affiliate and paid channels.

below I was responsible for supervising a team of five marketers monitoring & reporting on performance directly to the Division Head. I was the primary Marketing stakeholder for all the divisions deep dive initiatives and product development projects. I was responsible for generating over £2.5million in sales through email and Paid channels.