Andrew Tyrrell

Freelance Commercial Business and English Language Consultant from beginner to advanced level

Manage upstream and downstream marketing activities for Cardiology solutions for international markets; Manage Go-To-Market strategies; Define and manage solution configurations and pricing; Manage New Product Introductions; Manage Key Customer and Key Opinion Leader relationships and activities; Define international marketing plans and lead their execution; Manage cross-divisional relationships with other Philips Healthcare businesses.

Develop and implement strategies and sales policies for Cardiology and Radiology product portfolio throughout Asia Pacific region; Prepare detailed Business Plans for the introduction of new products; Analyse current market trends and adapt products, pricing and sales activities accordingly to maintain a competitive advantage; Prepare annual sales forecasts; Measure and report on sales performances of individuals and teams; Develop and maintain relationships with key clients.

Develop Sales Policies and Procedures for the implementation of approved marketing policy, for Cardiology and Radiology Informatics products; Provide marketing, commercial and technical support for Account Managers through a combination of presentations, product demonstrations and marketing collateral; Prepare annual sales forecasts, budgets and programmes to examine and measure performance against targets; Achieve and exceed sales targets and gross profit expectations