Andrey Borzov

SIMPLE – biggest Russian importer of Premium wines, over 20 years in the market, has more than 250 wine producers in portfolio, own wine Academy (Enotria). Role: Management of Premium wines direction - key business of the company. This includes marketing activities planning and management, trade marketing control, P&L ownership and strategic communication development. Management of business processes optimization (planning, forecasting, budget spend control).

Managing brand team, responsibility for budget, all marketing activities, portfolio management (production planning, R&D coordination and sales priority setting). Team is also responsible for coordination of production planning, analytics, PR, GR campaigns. Role includes strategic planning of category development within Pepsico strategy in Russia, specifically participation in new global initiative – Global Nutrition Group.

1. Marketing strategy development for major and middle business (Enterprise: Major and mid commercial, Public Sector, ERP business segment). 2. Marketing plan execution control. 3. Image marketing and Executive Engagement coordination 4. Responsibility on revenue targets achievements (marketing impact on new business). 5. Responsibility on landing of HQ and corporate campaigns at local level.

1. Management of strategic planning process in Business Units on worldwide level - translation off strategy into marketing plans on market level. Support from CRM system side. 2. Management of HQ-Market communication strategy and marketing plans optimization process. 3. Business processes optimization worldwode in area of marketing, trade and sales.

Germany: - coordination of GLOBE project across Eur Zone. - Marketing planning process optimization in Nestle WE. - Marketiong and communication plans library coordination (Marketing Best Practice library). Nestle Italy: - Marketing business process building for Italian market. - Marketing team education program management - New Marketing planning processes implementation.

- analyze current processes in Marketing, marketing budget planning and performance evaluation; - end-to-end process design including budget planning, execution control and KPIs management; - lead SAP consultants team to adapt SAP CRM planning and reporting solution to marketing needs; - manage solution implementation process ; - provide necessary business and system training for end users;

- Marketing budget control – sub-category profitability and P&L health, pricing and competitive analysis. -Yearly marketing activities planning – full management of marketing budget, presentation of yearly plan to management, responsible for budget effectiveness KPIs. -New product introduction planning and launch management. -Competitive analysis of sub-category performance.

-Category development: budget planning and management, P&L control, marketing execution. -New product development control: market situation and readiness analysis, planning of advertising campaigns, production costs control and post-launch management. -Category performance check: performance and health check via bimonthly retail audit report - competitive analysis of market value and volume share, pricing and consumer product evaluation.